Archive for July, 2009

Izzy’s, a locally-owned community restaurant at 2613 W. State Street in Milwaukee, is opening soon. A “soft” opening will begin July 27 with a Grand Opening celebration planned for around August 15. The restaurant features American cuisine with touches of ethnic, soul and slow-cooked healthy food.

Manager/chef Brandon Roethel brings his own brand of eclectic cooking to the SoHi neighborhood. He has a wide range of prior restaurant experience, including managing and owning his own restaurant. Izzy’s will offer a full breakfast menu—served all day, lunch choices which include home-made soups, salads and gourmet sandwiches and slow-cooked specials. Some of the restaurant’s early market research found that people in the SoHi district (south of Highland) were clamoring for a sit-down restaurant in the area where most restaurants are takeout or feature fast food only.

“We are combining slow-cooked specials along with the fast food that people have asked for,” said Roethel. He urges people to watch for the specials as those will be his way of introducing new and exciting food to his customers. “We want to see how the customers like certain dishes, get their reactions and go from there. We also want to encourage people to try new things, move away from the food they expect to find in a small restaurant.” But he has also created the menu to reflect current tastes and his own touches to create a great dining experience. “To put it another way,” he adds, “we are going to provide good healthy food but are not self-conscious about it.” While you might not find tofu and sprouts, you will find good fresh vegetables prepared in a variety of interesting ways. “There will always be something available for vegetarians,” Roethel pledges.

Izzy’s does not plan to serve alcoholic beverages.

Izzy’s was developed by its owner Attorney Charles Hausmann. It is named for his mother Isabelle Metrie Hausmann, who grew up in the SoHi district, near 16th and State Streets. Charles Hausmann, a Milwaukee attorney at Hausmann-McNally S.C., says he wants to create a pleasant friendly place where people in the neighborhood and visitors can enjoy a good food in a relaxing atmosphere. “I have great memories of growing up in this neighborhood and want people to be able to enjoy it too.” Even though he chose a restaurant as a vehicle to help make the neighborhood more congenial, he notes that his family almost never ate out when he was a boy, partly because restaurants were too expensive and partly because his mother was such a good cook.

Izzy’s management includes his sister Helen Capellaro, a public relations consultant, who shares a commitment to the neighborhood’s economic and social development. “I know that people are at their best when they are in good company enjoying good food.”

The restaurant seats over 50 and was totally rehabbed from its previous existence as Southeast Asia which was owned by Emilie Ratsimeuang and her family until two years ago when Hausmann bought it. The space includes a room furnished with tables, comfortable chairs and books where people can meet or hold classes in a relaxed atmosphere. He plans to offer books that people can take for free and ask patrons to leave their own extra books for others. In other SoHi community projects, Hausmann previously developed the Victory Over Violence Park on Martin Luther King Drive from what was once a garbage-strewn, weed infested vacant lot. He also rescued a decrepit building on North 27th Street near State Street and turned it into an attractive commercial-residential building.

On the side of that building, he commissioned a large, colorful mural depicting the Phoenix Rising, a symbol that the SoHi neighborhood is coming back from being a blighted area to a place where people can live, work and play near downtown but in a real neighborhood of their own.

Izzy’s
Location: 2611-2613 W. State Street
Formerly: South Asian Restaurant owned by Emilie Ratsimeuang
Facilities: Mid 1900s building completely re-habbed by new owner
Menu: Complete breakfast including skillets and omlets, burritos, fresh fruit and bakery.
Lunch includes an assortment of gourmet sandwiches, slow-cooked meals, soups, salads and desserts. Carryout dinners available up until 3 p.m. when the restaurant closes.
Service: Table and counter
Take out: Assortment of pre-made to-go items plus custom sandwiches.

Hausmann McNally has been dedicated to serving the community for over 35 years. In this time we have helped hundreds of auto accident victims, and we feel there are still people out there in need of our help. Because of this, we have created Auto-Accident-Info.com.

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This philosophy guides how we work with clients and, we believe, is the reason our firm has grown substantially in the past 35 years.